BIO
I am a citizen of the world. I’m originally from Egypt, but I grew up in Kuwait, worked in the United Arab Emirates, lived and studied in Auckland and I am proud NZ citizen.
My professional background is also diverse. Before having an academic career, I have had 14 years of industry experience in marketing and communications. I worked in public relations with several agencies (JWT, Weber Shandwick, bare.PR and Acumen Republic); I was a Marketing Manager for an international luxury retailer (Alfred Dunhill Ltd.) and I was a marketing consultant for Aurthur Murray Ballroom Dance Studios. I made a big decision (and took a risk) to leave the corporate world and move into academia to pursue a Masters and then a PhD at AUT University in Auckland, NZ. After completing my doctorate I accepted a role as a Lecturer at AUT before making the move with my family to Melbourne. I am now a Senior Lecturer in marketing at RMIT University and currently becoming a true Melbournian!
Education
AUCKLAND UNIVERSITY OF TECHNOLOGY, AUCKLAND, New Zealand
Doctor of Philosophy (PhD), Marketing
Graduated 2019
AUCKLAND UNIVERSITY OF TECHNOLOGY, AUCKLAND, New Zealand
Master’s Degree (First Class Honours), Business
Graduated 2015
the american university in cairo, egypt
Bachelor of Arts (First Class Honours), Journalism & Mass Communication (Integrated Marketing Communications)
Graduated 2004